ʿAzm عزم

In Arabic, ʿazm means resolve: a firm determination to see something through. It comes from the root ع ز م, which carries the sense of setting your mind on something and committing to it.

It’s a quiet kind of strength. Not loud or showy, but steady: the will to keep going, to show up again, and to finish what you started. In that sense, ʿazm can also be understood as strength and perseverance.

That’s the spirit behind AZM. Pieces made for the days you keep showing up, from early mornings to long nights and everything in between.

Effortless essentials, made to move.